American Floral Endowment

The American Floral Endowment (AFE) is a non-profit organization established in 1965, dedicated to supporting research and education in the floral and horticultural industries. Its mission is to promote the advancement of the floral industry through funding research projects, scholarships, and educational programs that benefit growers, retailers, and consumers. AFE aims to enhance the knowledge and skills of those involved in the floral industry, ensuring its growth and sustainability. Over the years, AFE has funded numerous projects that address critical issues such as pest management, plant breeding, and consumer behavior, contributing to the overall improvement of the industry.