The Shasta County CattleWomen's Association is a non-profit organization dedicated to promoting the beef industry and supporting the role of women in agriculture. Founded in 1975, the association aims to educate the public about the benefits of beef and the importance of ranching in the local economy. The organization also focuses on community involvement, scholarship programs for students pursuing agricultural careers, and advocacy for ranching families in Shasta County, California. Through various events and outreach programs, the CattleWomen's Association strives to foster a positive image of the cattle industry and empower women in agriculture.