The National Academy of Television Arts and Sciences (NATAS) is a professional organization dedicated to the advancement of the arts and sciences of television. Founded in 1955, NATAS is best known for its role in the annual Daytime Emmy Awards, which recognize excellence in daytime television programming. The organization aims to promote the highest standards of creativity and excellence in the television industry through education, advocacy, and recognition of outstanding achievements. NATAS also provides resources and support for professionals in the field, fostering a community of industry leaders and innovators.
NATAS operates several regional chapters across the United States, each focusing on specific areas of television production and broadcasting. These chapters work to support local television professionals and celebrate regional achievements in the industry. Over the years, NATAS has expanded its scope to include various awards and initiatives that reflect the evolving landscape of television, including the introduction of awards for digital and streaming content, thereby adapting to the changing media environment.